Immortals is not released until 11-11-11 (how cool is that date), which is a long way off, but obviously the studio wants to capitalize on all the press Henry Cavill has garnered for being cast as the titular role in the new Superman movie.
Before the Man of Steel he'll play the Greek warrior 'Theseus' and do battle against mythical Gods and Titans of legend.
There's nothing like a teaser campaign to pique everyone's interest in advance and this heroic golden warrior billboard certainly does that.
This cool billboard was snapped along Beverly Boulevard on the side of L.A.'s Sofitel Hotel on April 25, 2011.
