After Emporio Armani dropped David Beckham in favour of younger model and fellow footballer Cristiano Ronaldo, it looks like old 'Golden Balls' is having the last laugh by launching a range of branded underwear with H&M stores.
Not only does the high-street fashion retailer get a nice celebrity endorsement, they also get someone with the buff body to model the new Bodywear collection (and Daily Billboard is sure the soccer star doesn't do too badly out of the deal either).
These sexy David Beckham billboards were snapped above H&M's flagship store in Los Angeles, towering over Sunset Plaza on February 9, 2012.
And if you like these, be sure to also check out David and Victoria Beckham's Emporio Armani underwear billboard from October 2009.
Stick around this week for even more stylish billboards in another FASHION WEEK here at Daily Billboard.
