BONUS DAY: Mercury Insurance billboards...

Daily Billboard thinks that Mercury Insurance's current ad campaign is simple and effective.

The billboards stand out not only because of the bright egg yolk colour, but also due to the use of some clever copy.

Daily Billboard especially likes the sentiment of the 'Get a great agent. Not a great telemarketer' creative, but wonders in this age of overseas call centers and scripted, standard answers, if the service actually lives up to the promise.

Regardless, the ads do a great job of the communicating the savings you'll apparently enjoy if you opt for Mercury Insurance Group.

These insurance billboards were snapped along 3rd Street, Wilshire Boulevard, Hollywood Boulevard and Sunset Boulevard in L.A. on January 12 through January 16, 2012.

For more examples of billboards with no images and a great use of copy check out these Chipotle Mexican Grill billboard ads.

UPDATED: One more billboard from the campaign, this one about roadside assistance, snapped along Vine Street in Hollywood on February 12, 2012.

UPDATED: Here's another billboard in the Mercury campaign snapped along Ventura Boulevard in Sherman Oaks on February 23, 2012.

FESTIVE WEEK: Wells Fargo bad or good billboard...

Daily Billboard likes this simple and witty billboard for Wells Fargo banking services.

The bank has chosen a fun and timely way to communicate its account alerts features and it's nice to see a corporate bank embracing the holiday spirit.

This festive themed billboard was snapped along Ventura Boulevard in Sherman Oaks on December 9, 2011.

Have you been bad or good this year?

US Bank California license plate billboards...

Daily Billboard loves the clever simplicity adopted by U.S. Bank for their latest ad campaign.

The California motor license plates help give a local flavour for the American bank, which you assume they adapt for the different states they operate within.

The copy abbreviations fit with license plate theme, but also have a youthful nature to them in this text and tweeting savvy world.

You can see this campaign all around the streets of L.A., but the giant billboard creative was photographed on the side of the 9000 building along Sunset Boulevard, whilst smaller versions were snapped along La Tejira Boulevard in L.A. on April 14, and along La Cienega Boulevard on April 24, 2011.