Today someone's going to get it, but will it be the bipolar, bi-curious ballerina from Black Swan, the scheming lords and ladies of Game of Thrones or the shield-slinging super-soldier, Captain America. Decisions, decisions.
Fortunately you won't have to wait long, just watch the sixth annual Spike Scream Awards to discover this year's winners of the best in sci-fi, horror, comic book and fantasy on the big and small screen.
Daily Billboard loves this fun, clever campaign which has something for every genre fan, from mainstream blockbusters to modern day literary classic adaptations and edgy Oscar winners.
The Black Swan and Game of Thrones inspired billboards were snapped along Sunset Boulevard on October 8, whilst the Captain America movie version captured along Highland Avenue at Hollywood Boulevard on October 12, 2011.