Valentine's Day is fast approaching and it looks like The Vow is determined to charm young lovers and romantics everywhere into cinema seats with all these billboards.
Rachel McAdams is the wife who awakes from a car accident with severe memory loss and Channing Tatum is the husband who must win her heart all over again.
These ads, in all their formats, do a perfect job of communicating that this movie is a romantic drama.
There's nothing like the anticipation of a kiss and story based on true events to get hearts aflutter and the tears flowing.
Daily Billboard also loves the complimentary green and pink colour scheme on this movie creative, of course it always helps when there's a gorgeous couple to ogle over too.
These billboards for The Vow were snapped around the streets of L.A. from January 9 through January 17, 2012, along La Brea Avenue, Wilshire Boulevard, Highland Avenue, Beverly Boulevard and at The Grove shopping center.
