Given the diminutive star of HBO's new comedy show, Life's Too Short, the title seems a little on the nose, but with Ricky Gervais involved that shouldn't come as a surprise.
Veteran actor Warwick Davis, of Star Wars, Harry Potter and Willow fame, stars as a fictionalized version of himself (a bit like Matt LeBlanc in Episodes) in this sitcom about the trials of a showbiz dwarf.
The series written by Ricky Gervais and Stephen Merchant, from an idea by Warwick Davis, has already aired on the BBC in the UK.
The super-sized billboard for the HBO show was photographed looming large over L.A.'s Sunset Strip on February 8, whilst the standard sized special extension version was snapped at the corner of Melrose and La Brea Avenues on February 1, 2012.
The show's tongue-in-cheek title and eye-catching billboard creative certainly demand your attention at you pass by.