Daily Billboard loves the rich hues of Joe's Jeans latest billboard for its Fifty Five Colors campaign.
The new billboard, with the model sitting on the snakeskin suitcase on the train station platform, also helps explain the previous ad from the same campaign which was a bit confusing and underwhelming by comparison. Now we know the girls are in a train carriage the fashion story is far more understandable.
The train platform ad was snapped at the corner of La Cienega and Beverly Boulevards on January 28, 2012.
Meanwhile, the previous ad was snapped in the same location on December 3, 2011, plus along Hollywood Boulevard on one of the most unusual billboard sites that Daily Billboard has seen.