True Religion Jeans are back this season with an eye-catching and patriotic ad campaign.
Models Brad Kroenig and Tallulah Morton wear the Stars and Stripes well in these ads which evoke easy rider rebel and bohemian chic.
Daily Billboard loves how the predominantly white creatives really sing out against that California blue sky.
The 'True American' version snapped along Sunset Boulevard on February 8 and 'The Bohemian' creative captured along Beverly Boulevard on February 17, 2012.