The battle for Valentine's Day box office is on. Make war, not love.
Will it be the romantic drama drama The Vow or will cinema goers opt for a more fun spy-themed comedy like This Means War.
In the action comedy two CIA hotties, Chris Pine and Tom Hardy, vie for Reese Witherspoon's affections.
Daily Billboard loves the cool James Bond-esque vibe of this creative, and thinks it stands out so much more in black and white with a splash of red, rather than if it was in full colour. Although it obviously helps to have three very attractive stars to turn heads as well.
There's also something about this ad creative that really reminds Daily Billboard of the Morning Glory movie billboard from October 2010, maybe it's just that they are both in mono with three actors in a similar position.
These cool movie billboards were snapped along Sunset Boulevard, Fairfax Avenue at Beverly Boulevard and La Cienega Boulevard on January 26, 2012.
