Rise and shine folks, it's time to start another exciting TV WEEK here at Daily Billboard and what better way to kick things off than with a new series called 'Awake'.
Jason Isaacs (or Harry Potter's 'Lucius Malfoy' by another name) stars as police detective 'Michael Britten' who was involved in a car accident with his family where one of them died.
The twist is that every time he goes to sleep he switches between parallel realities, in one his wife died and his son lived and in the other, vice versa.
However not only does he have to deal with this sci-fi premise, but he's also got crimes to solve too.
Daily Billboard loves the ad campaign for the new show with the edges blurred around the faces of the cast.
Apparently Britten wears different colour rubber bands in each reality to help differentiate between the two, red in the world his wife is alive and green where his son survived, so it's nice to see that subtly replicated in the billboard design too.
It's also gratifying to see the duality theme of the show integrated into the Awake logo with the slightly off kilter 'E'.
Interestingly the large landscape billboard (below) which was snapped along Sunset Boulevard on February 14 is normally reserved for new movies, which may indicate how much NBC wants their new fantasy crime drama to succeed.
Meanwhile the extra tall creative was photographed along Vine Street in Hollywood on February 21, whilst the standard landscape billboard at Pico and La Cienega Boulevards on February 24, 2012.
