There's nothing like having someone who's tough, gritty and yet with oddly smoldering eyes to help get people excited about a show called Swamp People.
That's Troy Landry back for a third season which follows the exploits of these Cajun's in alligator hunting season in America's largest swampland.
It's such a dangerous pursuit that you'd expect him to be sporty a giant scar or eye-patch from a gator, rather than just a cap.
This History Channel billboard was snapped along Sunset Boulevard at Holloway Drive in West Hollywood on January 17, 2012.
If you're a fan of the hit cable show, be sure to also check out the season two Swamp People billboard.
UPDATED: Here's a giant billboard for the third season of the show hastily snapped from the 110 Freeway on the side of the Hotel Figueroa in Downtown L.A. on February 5, 2012.