Battle of the billboards: Emporio Armani sunglasses vs Michael Kors eyewear...

Who has the chicest sunglasses this season, that's the question these billboards by Emporio Armani and Michael Kors pose.

The Emporio Armani eyewear ad continues the fashion brand's striking Fall Winter 2011 campaign, whilst not to be outdone Michael Kors promotes his sunglasses and wristwatches in time for the gifting season further East along Sunset Boulevard.

The Michael Kors ad was photographed along Sunset Plaza on December 2, whilst Emporio Armani's latest creative was snapped along Sunset Boulevard at Holloway Drive on December 9, 2011.

Who do you think should win this particular Battle of the billboards?

Battle of the billboards: Calvin Klein vs Armani Exchange vs Tiffany eyewear...

Sunglasses are always a fashion essential in California's Golden State and these three fashion brands are taking advantage of the abundant sunshine with some new eyewear billboards from their Fall 2011 collections.

Calvin Klein Collection, Armani Exchange and Tiffany & Co. are all vying for your dollars this season with stylish creatives along L.A.'s Sunset Strip.

Calvin Klein looks cool in mono, with this simple and arresting visual for the high-end designer range, whilst Armani Exchange appeals to both the style conscious male and female demographic and Tiffany & Co. goes for a paparazzi inspired shot, as if some celebrity is caught out to lunch.

CK's stylish billboard was snapped along Sunset Boulevard on August 24, whilst theTiffany & Co. and AX creatives were photographed on September 2, 2011.

What's your favourite style? Who wins this battle of the billboards in your opinion?

If you like these, be sure to check out the Gucci vs Prada battle of the billboards too.

DUO DAY: Armani Exchange Summer 2011 billboards...

Whether it's relaxing by the pool, at the beach or enjoying an outdoor festival, Armani Exchange looks like they have things covered in style.

Daily Billboard loves how Armani frequently updates its fashion billboards in this location, regularly switching ads between its AX, Emporio Armani and Armani Jeans brands.

If wonder how long it'll be before we start seeing more scantily clad models for Armani Exchange's swimwear range, like the great Bodies of Summer billboard creatives from last year.

AX's hoodie creative was snapped on April 1 along West Hollywood's Sunset Boulevard, whilst the new eyewear billboard was photographed on June 7, 2011.

Battle of the billboards: Prada vs Gucci eyewear...

Here's a first for Daily Billboard, a full on fashionista battle for the supremacy of the skies courtesy of Prada and Gucci luxury eyewear brands.

With billboard locations just a stones throw from each along L.A.'s Sunset Boulevard, both brands are vying for your cash and the chance for their sunglasses to make you look fabulous this Summer.

On this occasion Daily Billboard feels that Prada wins the eyewear war with its colourful Resort billboard bringing something fresh to the fashion landscape, whilst we've seen this style of billboard (and these sunglasses) from Gucci too many times before.

Prada's eyewear billboard was snapped near the boutique Chateau Marmont Hotel in West Hollywood on April 28 and Gucci's sunglasses billboard photographed on May 27, 2011.

If you're a fan of sunglasses, be sure to check out this past Prada eyewear billboard and these other fashionable brands, like this Tom Ford eyewear billboard, Madonna's D&G eyewear billboard and Emporio Armani's sunglasses billboard, to name but a few.

Gucci sunglasses May 2010 billboard...

With the winter gloom and rain having descended over L.A. in the past few days I thought it would be a good time to revisit sunnier times and see some blue skies over the City of Angels behind this Gucci eyewear billboard.

Not only are sunglasses a must fashion accessory in L.A., but they are also a practical necessity when the sun is shining.

This stylish billboard was snapped along Sunset Boulevard on May 20, 2010.